Pete Carroll’s caring, relationship-based approach extends beyond the football field, too.

Through several endeavors in Seattle, Los Angeles, and elsewhere, Carroll’s passion for a better world has led to extensive efforts in the community — aiming to help people find their best by linking them to life-changing resources. Carroll’s heart for youth empowerment has also fueled him to spearhead efforts to bring WE Day to the United States and launch an academic program at the University of Southern California that teaches the elements of high performance.

Here’s a glance at Carroll’s core off-field and community-centered involvements over the years:

In 2017, Carroll cofounded the Performance Science Institute at USC’s Marshall School of Business, a first-of-its-kind curriculum at a U.S. university. The minor and its associated classes aim to teach students the elements of a high-performance mindset and provide tools to earn a competitive advantage in any field. The wide-ranging topics are centered in business and entrepreneurship and also delve into psychology, organizational behavior, neuroscience, and physiology.

In 2011, Carroll partnered with the YMCA’s Alive and Free program to found A Better Seattle, a unique collaboration that unites outreach workers, law enforcement, elected officials, community members, and business leaders to reach youth impacted by violence, gangs, and the juvenile justice system. In the years since starting, A Better Seattle and the Alive and Free Program have created life-changing opportunities for at-risk youth to escape the cycles of gang violence and crime.